What’s the best way to show off a really cool pair of jeans? Wear them? Probably.
But why not step it up a notch?
According to SoJones, if you’re in Newark, New Jersey, you might be able to catch a glimpse of the newest AKOO billboard, featuring a woman kneeling in front of a man with his unbuckled AKOO jeans. This billboard caused a stir among the Newark citizens, including the mayor, and they are speaking out, saying that the ad is sending the wrong message to young people in the community. The controversy grew and has been covered by giant media such as CNN and ABC News.
Compared to semi-nudity that are used in other brands’ campaigns, AKOO has allegedly provoked a city’s outrage. The Newark mayor, Cory Booker, released a statement:
“So often when I am out in the community I see kids wearing their pants too low and others using inappropriate language in public. I will work with my city council to see if we can address it so we don’t see these types of advertisements displayed in our city in the near future.”
AKOO released an official statement regarding the controversy:
“THE AKOO brand has always aimed to inspire individualism and creativity. Our advertising campaign was not created to offend or insult anyone but to simply provoke dialogue and thought regarding male/female sexuality within urban culture. We hope that as more of the campaign is debuted, people will see the multifaceted personality of AKOO.”
What do you think?
**UPDATE MARCH 2ND, 2010**
Looks like AKOO changed the billboard, folks! Check it out:
What do you think of the replacement?